Overview
Problem
The air we breathe is harming us — and we might not even know it.
137 million+ Americans live with unhealthy air.
Many can’t track what they’re breathing or how it affects them.
Without real-time data or personal insights, daily health decisions are a guessing game.
Key Objectives
Empower users to proactively monitor and respond to air quality risks
Personalize insights to individual health, lifestyle, and location needs
Increase awareness and understanding of air quality trends over time
Improve public health outcomes by reducing exposure to harmful air pollutants
Design Process
Double Diamond Framework
I used the Double Diamond framework to deeply understand user needs, define clear goals, explore solutions, and deliver a refined product with real impact.
Discover
Define
Develop
Deliver
Discover
Research Goals
Understand user behaviors and pain points
Evaluate the impact of real-time air quality insights
Without real-time data or personal insights, daily health decisions are a guessing game.
Competitive Analysis
Strengths
Real-time air quality and pollutant data for informed decisions
Health and symptom tracking with reminders and emergency plans.
Smart home and environmental monitoring integration.
Opportunities
Simplify design to make air quality and health data easy for everyone.
Add fully customizable alerts and recommendations.
Position as an air health companion, beyond specific conditions.
Weaknesses
Overly technical medical language that alienates general users.
Confusing interfaces that overwhelm first-time users.
Limited personalization and difficulty tailoring to individual needs.
Threats
Strong competition from existing air quality apps.
Changing regulations on personal data and privacy.
Risk of overreliance without broader understanding or independent action.
SWOT
User Interviews
What users said
I don’t always remember to check air quality, but if I got a notification telling me the air was bad today, I’d definitely pay attention.
Matt from MN
-Landscape Architect
“I don’t have time to research what air quality levels mean. Just tell me if it’s safe to take my kids to the park.”
Leslie from FL
I don’t always remember to check air quality, but if I got a notification telling me the air was bad today, I’d definitely pay attention.
Matt from MN
-Landscape Architect
Key Findings
Users struggle to access and interpret real-time air quality data to take meaningful action.
People with asthma, allergies, and respiratory issues need a more accessible, user-friendly solution.
Clear, personalized warnings and recommendations are vital for managing air quality risks.
Simplicity and ease of use drive adoption and daily engagement.
Define
