Consumer Services
Moving. Simplified.
Overview
60% of people say moving is more stressful than a breakup or divorce.
Current tools ignore key tasks like task planning, school enrollment, and setting up utilities.
Simplify the end-to-end moving process for busy families.
Manage childcare, school searches, and utilities from one place.
Reduce stress and decision fatigue with clear, actionable tools.
Help families save time and stay organized throughout their move.
Discover
Identify non-physical moving pain points.
Uncover unmet family needs.
Map stressors and task workflows.
Understand move-related decisions.
Competitive Analysis
User Interviews
Managing childcare and school enrollment during a move creates significant stress for families.
Beyond the emotional strain of relocation, physical tasks like packing and utility setup add to the burden.
Simplicity and ease of use would support daily engagement.
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
Define
Persona
Empathy Map
Build user confidence and loyalty by helping families manage every step of the moving process with ease.
Enhance market differentiation through clear guidance, centralized tools, and an intuitive user experience.
Increase usage and satisfaction with personalized support that meets the needs of busy families.
...simplify relocation planning and help users make informed decisions?
...create an intuitive experience for comparing schools, services, and amenities in their new area?
User Journey
Develop
Sketching
Wireframes
High-Fidelity Designs
First Iteration
Usability Testing
Assess whether users could quickly and accurately start the “school comparison” task without guidance.
Identify confusion caused by icons or UI labels.
Evaluate how easily users scanned the interface and found actionable elements.
Track initial click patterns to measure intuitiveness.
Confirm whether the design meets user expectations for completing comparison tasks.
Key Findings
Inconsistent labels caused misclicks.
Checkbox and label areas had unclear click zones.
The heart icon’s function was misunderstood.
While task completion was high, success rates were lower than expected.
High-Fidelity Designs
Final Solution
Simplifies stressful moving tasks for families.
Provides school and daycare comparisons, utility setup, and a personalized dashboard.
Helps users stay organized, save time, and focus on what matters most.
Uses intuitive design and workflows to make relocation easier to manage.
Next Steps
MUUV has strong potential to grow into a more robust relocation platform. With no direct competitor offering such a centralized, family-focused experience, it could become an essential tool for easing the moving process.
AI chatbot assistant
Neighborhood info guide
Budget calculator
Kid-friendly moving tips
Kid-friendly local activities
Run usability testing on updated features and UI refinements.
Test additional task flows to ensure the experience remains intuitive and stress-free.
Collect feedback on new features (e.g., budgeting, chatbot) to guide future development.