Moving made simple
Moving made simple
End to End Platform
Mobile app | UX Research & Design | 7 weeks
Mobile app | UX Research & Design | 7 weeks
Overview
Overview
Key Objective
To develop a streamlined platform that simplifies the logistical aspects of moving, enabling families to efficiently handle childcare, school enrollments, and utility setup—reducing stress and saving valuable time.
Problem
Moving is stressful and complex, especially for families juggling multiple responsibilities. It is so stressful, that 60% of people consider moving more stressful than a breakup or divorce. Current solutions overlook essential needs—like comparing schools, organizing tasks, and efficiently setting up utilities—leading to frustration and wasted time.
Key Objective
My goal was to develop a streamlined platform that simplifies the logistics of moving, enabling families to efficiently manage childcare, school enrollments, and utility setup, ultimately reducing stress and saving valuable time.
Key Objective
My goal was to develop a streamlined platform that simplifies the logistics of moving, enabling families to efficiently manage childcare, school enrollments, and utility setup, ultimately reducing stress and saving valuable time.
Process
Process
Research
Define
Design
Test
Iterate
Research
Research Goals
Uncover key pain points and unmet needs in managing non-physical aspects of moving (e.g., school enrollment, childcare, utilities).
Understand user behaviors, workflows, and stressors throughout the relocation process.
Competitive Analysis
Interview Insights
Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything.
– Participant from Minnesota
I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place.
– Participant from Florida
Research
Research Goals
Uncover key pain points and unmet needs in managing non-physical aspects of moving (e.g., school enrollment, childcare, utilities).
Understand user behaviors, workflows, and stressors throughout the relocation process.
Competitive Analysis
Interview Insights
Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything.
– Participant from Minnesota
I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place.
– Participant from Florida
Key Findings
Managing childcare and school enrollment during a move poses significant stress for families.
Beyond the emotional challenges of relocation, physical tasks such as packing and setting up utilities further add to the burden.
Implementing a centralized platform to streamline these processes and facilitate service comparisons would alleviate stress and enhance the moving experience.
Process
Research
Define
Design
Test
Iterate
Define
Research
Research Goals
Uncover key pain points and unmet needs in managing non-physical aspects of moving (e.g., school enrollment, childcare, utilities).
Understand user behaviors, workflows, and stressors throughout the relocation process.
Competitive Analysis
Bridging Business Goals with User Needs
I began by identifying the core business need: helping families relocate with less stress. I mapped key features—like school comparisons, utility coordination, and dashboards—against user pain points gathered in interviews. Using “How Might We” statements, I aligned user needs with opportunities to simplify the moving process. This guided both content and feature prioritization, ensuring the product delivered emotional and logistical support.
How Might We…
…develop a platform that enables families to efficiently handle school enrollments, childcare arrangements, and utility setups, thereby alleviating the stress associated with moving?
...offer users tailored resources and tools that simplify relocation planning and enhance their decision-making process?
...design an intuitive experience that allows individuals and families to seamlessly compare local services, schools, and community amenities in their new area?
Interview Insights
Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything.
– Participant from Minnesota
I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place.
– Participant from Florida
Key Findings
Managing childcare and school enrollment during a move poses significant stress for families.
Beyond the emotional challenges of relocation, physical tasks such as packing and setting up utilities further add to the burden.
Implementing a centralized platform to streamline these processes and facilitate service comparisons would alleviate stress and enhance the moving experience.
Bridging Business Goals with User Needs
I began by identifying the core business need: helping families relocate with less stress. I mapped key features—like school comparisons, utility coordination, and dashboards—against user pain points gathered in interviews. Using “How Might We” statements, I aligned user needs with opportunities to simplify the moving process. This guided both content and feature prioritization, ensuring the product delivered emotional and logistical support.
How Might We…
…develop a platform that enables families to efficiently handle school enrollments, childcare arrangements, and utility setups, thereby alleviating the stress associated with moving?
...offer users tailored resources and tools that simplify relocation planning and enhance their decision-making process?
...design an intuitive experience that allows individuals and families to seamlessly compare local services, schools, and community amenities in their new area?
Define
Key Findings
Managing childcare and school enrollment during a move poses significant stress for families.
Beyond the emotional challenges of relocation, physical tasks such as packing and setting up utilities further add to the burden.
Implementing a centralized platform to streamline these processes and facilitate service comparisons would alleviate stress and enhance the moving experience.
Define
User Persona
Bridging Business Goals with User Needs
I began by identifying the core business need: helping families relocate with less stress. I mapped key features—like school comparisons, utility coordination, and dashboards—against user pain points gathered in interviews. Using “How Might We” statements, I aligned user needs with opportunities to simplify the moving process. This guided both content and feature prioritization, ensuring the product delivered emotional and logistical support.
How Might We…
…develop a platform that enables families to efficiently handle school enrollments, childcare arrangements, and utility setups, thereby alleviating the stress associated with moving?
...offer users tailored resources and tools that simplify relocation planning and enhance their decision-making process?
...design an intuitive experience that allows individuals and families to seamlessly compare local services, schools, and community amenities in their new area?
Design
Sketching
Wireframing
Wireframing
Wireframing
I like what you have so far, I’m just unsure about the wording used for some school filters—especially “School Level,” which seems confusing.
– Participant from New York
I’m really not sure what to do with the heart icon.
– Participant from Seattle
The orange color is neat, but I feel like it’s too hard on the eyes.
– Participant from Minnesota
High Fidelity Designs
Test
Usability Feedback
Usability Feedback
I like what you have so far, I’m just unsure about the wording used for some school filters—especially “School Level,” which seems confusing.
– Participant from New York
I’m really not sure what to do with the heart icon.
– Participant from Seattle
The orange color is neat, but I feel like it’s too hard on the eyes.
– Participant from Minnesota
I like what you have so far, I’m just unsure about the wording used for some school filters—especially “School Level,” which seems confusing.
– Participant from New York
I’m really not sure what to do with the heart icon.
– Participant from Seattle
The orange color is neat, but I feel like it’s too hard on the eyes.
– Participant from Minnesota
Before
After
1
2
Removed the hamburger menu as it was unnecessary for this screen, improving clarity and usability.
Adjusted CTA color to a more soothing tone for better user experience.
Iterate
1
2
3
4
Clearly specified "Moving Day" to improve usability.
Added drop shadows and lightened the stroke around the "Moving Day" card to enhance depth.
Included headers on feature cards to improve clarity.
Adjusted feature card icon colors for better visual hierarchy and dimension.
Before
After
After usability testing, several refinements were made to reduce confusion, improve clarity, and enhance the overall visual hierarchy.
After usability testing, several refinements were made to reduce confusion, improve clarity, and enhance the overall visual hierarchy.
1
2
Removed the hamburger menu as it was unnecessary for this screen, improving clarity and usability.
Adjusted CTA color to a more soothing tone for better user experience.
Before
After
Before
After
1
2
Removed the hamburger menu as it was unnecessary for this screen, improving clarity and usability.
Adjusted CTA color to a more soothing tone for better user experience.
Before
After
1
2
3
4
Clearly specified "Moving Day" to improve usability.
Added drop shadows and lightened the stroke around the "Moving Day" card to enhance depth.
Included headers on feature cards to improve clarity.
Adjusted feature card icon colors for better visual hierarchy and dimension.
Before
After
1
2
3
4
Clearly specified "Moving Day" to improve usability.
Added drop shadows and lightened the stroke around the "Moving Day" card to enhance depth.
Included headers on feature cards to improve clarity.
Adjusted feature card icon colors for better visual hierarchy and dimension.
Solution
MUUV is a moving assistant designed with families in mind, aimed at simplifying the most stressful aspects of relocation. By offering features like school and daycare comparisons, utility setup assistance, and a personalized moving dashboard, MUUV keeps families organized, saves time, and allows them to focus on what matters most—settling into their new home. With its intuitive design and streamlined workflows, the platform turns complex tasks into a smooth, manageable experience.
