Muuv
Moving. Simplified.
Streamlining your move from start to finish
OVERVIEW
Problem
Problem
Moving is tough — especially for busy families.
Moving is tough — especially for busy families.
60% of people say moving is more stressful than a breakup or divorce.
Current tools fall short — They ignore critical tasks like school enrollment, childcare planning, and setting up utilities, leaving families overwhelmed and disorganized.
Goal
Goal
Simplify the end-to-end moving process for busy families.
Simplify the end-to-end moving process for busy families.
Centralize childcare, school searches, and utility setup in one place.
Reduce stress and decision fatigue with clear, actionable tools.
Help families save time and stay organized throughout their move.
My Role
My Role
UX Research & Product Design
UX Research & Product Design
DISCOVER
Research
Research
I focused my research on understanding the emotional and logistical complexities of moving for busy families. The goal was to uncover non-physical pain points, identify unmet family needs, and map key stressors and task workflows. By examining how families make move-related decisions, I was able to surface deeper behavioral patterns and opportunity areas to design a more supportive, streamlined experience.
I focused my research on understanding the emotional and logistical complexities of moving for busy families. The goal was to uncover non-physical pain points, identify unmet family needs, and map key stressors and task workflows. By examining how families make move-related decisions, I was able to surface deeper behavioral patterns and opportunity areas to design a more supportive, streamlined experience.
SWOT framework for products currently on the market
SWOT framework for products currently on the market
Strengths
Established networks with strong brand trust
Comprehensive full-service moving options
Flexible solutions across service tiers (DIY, storage, full-service)
Weaknesses
High costs and affordability concerns
Availability constraints during peak moving seasons
Limited support for non-physical moving tasks (schools, utilities, childcare)
Opportunities
Family-focused tools (school comparisons, childcare coordination)
Centralized utility setup and service management
Integrated end-to-end move planning beyond logistics
Threats
Strong legacy brand dominance and price competition
Commoditization of logistics services
Seasonal demand fluctuations impacting reliability
DISCOVER
Interviews
Interviews
User interviews revealed that for families, moving stress extends far beyond logistics. Coordinating childcare and school enrollment during relocation creates significant emotional strain and decision fatigue. When combined with packing and utility setup, the process feels fragmented and overwhelming. Families consistently expressed the need for a simple, centralized solution that reduces complexity and supports them through every step of the move.
User interviews revealed that for families, moving stress extends far beyond logistics. Coordinating childcare and school enrollment during relocation creates significant emotional strain and decision fatigue. When combined with packing and utility setup, the process feels fragmented and overwhelming. Families consistently expressed the need for a simple, centralized solution that reduces complexity and supports them through every step of the move.
Key Findings
Key Findings
Users struggle to access and interpret real-time air quality data to take meaningful action.
People with asthma, allergies, and respiratory issues need a more accessible, user-friendly solution.
Clear, personalized warnings and recommendations are vital for managing air quality risks.
Simplicity and ease of use drive adoption and daily engagement.
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
“I constantly felt like I was forgetting something during our move. Having everything organized in one place would’ve given me real peace of mind.”
Daniela from Vermont
“I constantly felt like I was forgetting something during our move. Having everything organized in one place would’ve given me real peace of mind.”
Daniela from Vermont
DEFINE
Identifying My Target Users
Identifying My Target Users
I pulled together insights from my research and interviews to identify the target users. From there, I created a persona to make sure I stayed focused on solving the right problems.
I pulled together insights from my research and interviews to identify the target users. From there, I created a persona to make sure I stayed focused on solving the right problems.
DEFINE
Empathy Map
Empathy Map
I created this empathy map to deeply understand the emotional and practical realities families face during a move. By capturing what users think, feel, say, and do, I was able to uncover hidden stressors and unmet needs beyond logistics. This artifact helped align the solution around real human pain points — ensuring the product supports not just the move itself, but the emotional experience behind it.
I created this empathy map to deeply understand the emotional and practical realities families face during a move. By capturing what users think, feel, say, and do, I was able to uncover hidden stressors and unmet needs beyond logistics. This artifact helped align the solution around real human pain points — ensuring the product supports not just the move itself, but the emotional experience behind it.
DISCOVER
Aligning Business Goals and User Needs
Aligning Business Goals and User Needs
As part of our strategy, I translated family-centered user insights into clear business objectives—ensuring the solution delivers measurable value to both users and the brand while creating long-term engagement and differentiation.
As part of our strategy, I translated family-centered user insights into clear business objectives—ensuring the solution delivers measurable value to both users and the brand while creating long-term engagement and differentiation.
Increase customer trust and loyalty by simplifying every step of the moving process.
Strengthen market differentiation through centralized tools and intuitive guidance.
Drive adoption and sustained engagement with personalized, family-focused support.
Improve satisfaction and retention by reducing stress and decision fatigue during relocation.
Keeping families at the center of design allowed me to uncover opportunity areas that address real relocation challenges.
Keeping families at the center of design allowed me to uncover opportunity areas that address real relocation challenges.
Busy working parents:
How might we enable them to manage school enrollments, childcare coordination, and utility setup without adding to their cognitive load?
Families relocating to unfamiliar areas:
How might we simplify location planning and provide clear, trustworthy comparisons to support confident decision-making?
Time-constrained decision makers:
How might we create an intuitive platform that centralizes schools, services, and amenities into one streamlined experience?
Parents seeking stability for their children:
How might we reduce uncertainty and stress by providing structured guidance throughout every stage of the move?
DEFINE
User Journey
User Journey
Mapping the emotional and decision-making experience of families navigating school enrollment during relocation.
Mapping the emotional and decision-making experience of families navigating school enrollment during relocation.
DEVELOP
Sketching & Low-Fidelity Wireframes
Sketching & Low-Fidelity Wireframes
Exploring early layout concepts to define structure, user flow, and core functionality before visual design.
Welcome Screen
Dashboard Screen
Compare Screen
Results Screen
DEVELOP
Interaction & Layout Refinement
Interaction & Layout Refinement
Evolving early sketches into structured wireframes to test flows, clarity, and feature prioritization.
Welcome Screen
Welcome Screen
Dashboard Screen
Dashboard Screen
Settings Screen
Settings Screen
Learn Screen
Learn Screen
Welcome Screen
Dashboard Screen
Compare Screen
Results Screen
DEVELOP
High-Fidelity Designs – First Iteration
High-Fidelity Designs – First Iteration
Bringing the core experience to life through refined visuals, branding, and interactive components.
Welcome Screen
Welcome Screen
Dashboard Screen
Dashboard Screen
Settings Screen
Settings Screen
Learn Screen
Learn Screen
Welcome Screen
Dashboard Screen
Compare Screen
Results Screen
DISCOVER
First round usability testing
First round usability testing
Usability testing was conducted to validate key interaction flows and evaluate whether users could successfully complete comparison tasks without guidance. I combined first-click testing and heatmap analysis to assess clarity, navigation patterns, and overall intuitiveness.
Key Findings
Key Findings
Users understood the overall purpose of the comparison tool.
Inconsistent labels and unclear clickable areas caused hesitation.
Some interface elements were misunderstood or overlooked.
While task completion rates were high, success accuracy was lower than expected.
DEVELOP
Design Iteration based on user testing and feedback
Design Iteration based on user testing and feedback
Shows the design decisions made during the 2nd round Hi-Fi iteration
Before
After
1
2
3
Welcome Screen Design Updates
1
Clearer header hierarchy
2
More distinct CTAs
3
Feature card clarity
Before
After
1
2
3
1
2
3
1
2
3
1
2
3
Dashboard Screen Design Updates
Welcome Screen Design Updates
1
Countdown readability boost
Clearer header hierarchy
2
Cleaner feature grid
More distinct CTAs
3
Bottom nav addition
Feature card clarity
Before
Before
After
After
1
2
3
1
2
3
1
2
3
Dashboard Screen Design Refinements
Dashboard Screen Design Updates
1
Customized summary for the day
Countdown readability boost
1
Cleaner feature grid
2
Cleaner feature grid
3
Simplified data cards
Bottom nav addition
Before
After
1
2
3
1
2
3
1
2
3
Settings Screen Design Updates
Settings Screen Design Updates
1
Cleaner visual theme
2
Faster filter controls
3
Clearer card hierarchy
Before
1
2
3
After
1
2
3
Learn Screen Design Updates
Learn Screen Design Updates
1
Simplified navigation flow
2
Clearer rating visibility
3
Improved content hierarchy
DELIVER
Final Solution
Final Solution
Muuv’s intuitive, family-centered design empowers users with clarity, organization, and confidence throughout the relocation process.
Simplifies complex moving tasks into manageable steps.
Provides school and daycare comparisons, utility setup, and a personalized dashboard in one centralized platform.
Uses clear navigation and guided workflows to reduce stress and decision fatigue.
Helps families stay organized, save time, and focus on what matters most during their move.
Welcome Screen
Dashboard Screen
Compare Screen
Results Screen
DELIVER
Closing Reflections
Closing Reflections
What This Project Achieved
Reframed relocation as both a logistical and emotional challenge.
Designed a centralized platform that simplifies complex family moving tasks.
Reduced decision fatigue through clear structure, guided workflows, and intuitive navigation.
Growth Potential
Growth Potential
Muuv can evolve into a comprehensive relocation ecosystem by expanding beyond core comparison tools.
Future feature opportunities:
Future feature opportunities:
AI-powered assistant for real-time support
Neighborhood insights and local guides
Budget planning tools
Family-focused local activity recommendations
What’s Next
What’s Next
Conduct iterative usability testing on new features
Refine task flows to maintain clarity and simplicity
Validate feature adoption and engagement through user feedback tools
Key Takeaway
Key Takeaway
Designing Muuv reinforced the importance of building for clarity, confidence, and emotional reassurance — especially during major life transitions.
Muuv
Moving. Simplified.
Streamlining your move from start to finish
OVERVIEW
Problem
Moving is tough — especially for busy families.
60% of people say moving is more stressful than a breakup or divorce.
Current tools fall short — They ignore critical tasks like school enrollment, childcare planning, and setting up utilities, leaving families overwhelmed and disorganized.
Goal
Simplify the end-to-end moving process for busy families.
Centralize childcare, school searches, and utility setup in one place.
Reduce stress and decision fatigue with clear, actionable tools.
Help families save time and stay organized throughout their move.
My Role
UX Research & Product Design
DISCOVER
Research
I focused my research on understanding the emotional and logistical complexities of moving for busy families. The goal was to uncover non-physical pain points, identify unmet family needs, and map key stressors and task workflows. By examining how families make move-related decisions, I was able to surface deeper behavioral patterns and opportunity areas to design a more supportive, streamlined experience.
SWOT framework for products currently on the market
Strengths
Established networks with strong brand trust
Comprehensive full-service moving options
Flexible solutions across service tiers (DIY, storage, full-service)
Weaknesses
High costs and affordability concerns
Availability constraints during peak moving seasons
Limited support for non-physical moving tasks (schools, utilities, childcare)
Opportunities
Family-focused tools (school comparisons, childcare coordination)
Centralized utility setup and service management
Integrated end-to-end move planning beyond logistics
Threats
Strong legacy brand dominance and price competition
Commoditization of logistics services
Seasonal demand fluctuations impacting reliability
DISCOVER
Interviews
User interviews revealed that for families, moving stress extends far beyond logistics. Coordinating childcare and school enrollment during relocation creates significant emotional strain and decision fatigue. When combined with packing and utility setup, the process feels fragmented and overwhelming. Families consistently expressed the need for a simple, centralized solution that reduces complexity and supports them through every step of the move.
Key Findings
Users struggle to access and interpret real-time air quality data to take meaningful action.
People with asthma, allergies, and respiratory issues need a more accessible, user-friendly solution.
Clear, personalized warnings and recommendations are vital for managing air quality risks.
Simplicity and ease of use drive adoption and daily engagement.
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
"Trying to coordinate school enrollments, utilities, and moving logistics all at once is overwhelming. I wish there was one place that simplified everything."
John from Minnesota
"I spent hours searching for the best schools and daycares, jumping between multiple websites. It would be a game-changer if I could compare everything in one place."
Mira from Florida
“I constantly felt like I was forgetting something during our move. Having everything organized in one place would’ve given me real peace of mind.”
Daniela from Vermont
DEFINE
Identifying My Target Users
I pulled together insights from my research and interviews to identify the target users. From there, I created a persona to make sure I stayed focused on solving the right problems.
DEFINE
Empathy Map
I created this empathy map to deeply understand the emotional and practical realities families face during a move. By capturing what users think, feel, say, and do, I was able to uncover hidden stressors and unmet needs beyond logistics. This artifact helped align the solution around real human pain points — ensuring the product supports not just the move itself, but the emotional experience behind it.
DISCOVER
Aligning Business Goals and User Needs
As part of our strategy, I translated family-centered user insights into clear business objectives—ensuring the solution delivers measurable value to both users and the brand while creating long-term engagement and differentiation.
Increase customer trust and loyalty by simplifying every step of the moving process.
Strengthen market differentiation through centralized tools and intuitive guidance.
Drive adoption and sustained engagement with personalized, family-focused support.
Improve satisfaction and retention by reducing stress and decision fatigue during relocation.
Keeping families at the center of design allowed me to uncover opportunity areas that address real relocation challenges.
Busy working parents:
How might we enable them to manage school enrollments, childcare coordination, and utility setup without adding to their cognitive load?
Families relocating to unfamiliar areas:
How might we simplify location planning and provide clear, trustworthy comparisons to support confident decision-making?
Time-constrained decision makers:
How might we create an intuitive platform that centralizes schools, services, and amenities into one streamlined experience?
Parents seeking stability for their children:
How might we reduce uncertainty and stress by providing structured guidance throughout every stage of the move?
DEFINE
User Journey
Mapping the emotional and decision-making experience of families navigating school enrollment during relocation.
DEVELOP
Sketching & Low-Fidelity Wireframes
Exploring early layout concepts to define structure, user flow, and core functionality before visual design.
Welcome Screen
Dashboard Screen
Settings Screen
Learn Screen
DEVELOP
Interaction & Layout Refinement
Evolving early sketches into structured wireframes to test flows, clarity, and feature prioritization.
Welcome Screen
Dashboard Screen
Settings Screen
Learn Screen
Welcome Screen
Dashboard Screen
Compare Screen
Results Screen
DEVELOP
High-Fidelity Designs – First Iteration
Bringing the core experience to life through refined visuals, branding, and interactive components.
Welcome Screen
Dashboard Screen
Settings Screen
Learn Screen
Welcome Screen
Dashboard Screen
Compare Screen
Results Screen
DISCOVER
First round usability testing
Usability testing was conducted to validate key interaction flows and evaluate whether users could successfully complete comparison tasks without guidance. I combined first-click testing and heatmap analysis to assess clarity, navigation patterns, and overall intuitiveness.
Key Findings
Users understood the overall purpose of the comparison tool.
Inconsistent labels and unclear clickable areas caused hesitation.
Some interface elements were misunderstood or overlooked.
While task completion rates were high, success accuracy was lower than expected.
DEVELOP
Design Iteration based on user testing and feedback
Shows the design decisions made during the 2nd round Hi-Fi iteration
Before
After
1
2
3
Welcome Screen Design Updates
1
Clearer header hierarchy
2
More distinct CTAs
3
Feature card clarity
Before
After
1
2
3
1
2
3
1
2
3
Welcome Screen Design Updates
1
Clearer header hierarchy
2
More distinct CTAs
3
Feature card clarity
Before
After
1
2
3
1
2
3
Dashboard Screen Design Updates
1
Countdown readability boost
2
Cleaner feature grid
2
Cleaner feature grid
3
Bottom nav addition
Before
After
1
2
3
1
2
3
Settings Screen Design Updates
1
Cleaner visual theme
2
Faster filter controls
3
Clearer card hierarchy
Before
1
2
3
After
1
2
3
Learn Screen Design Updates
1
Simplified navigation flow
2
Clearer rating visibility
3
Improved content hierarchy
DELIVER
Final Solution
Muuv’s intuitive, family-centered design empowers users with clarity, organization, and confidence throughout the relocation process.
Simplifies complex moving tasks into manageable steps.
Provides school and daycare comparisons, utility setup, and a personalized dashboard in one centralized platform.
Uses clear navigation and guided workflows to reduce stress and decision fatigue.
Helps families stay organized, save time, and focus on what matters most during their move.
Welcome Screen
Dashboard Screen
Compare Screen
Results Screen
DELIVER
Closing Reflections
What This Project Achieved
Reframed relocation as both a logistical and emotional challenge.
Designed a centralized platform that simplifies complex family moving tasks.
Reduced decision fatigue through clear structure, guided workflows, and intuitive navigation.
Growth Potential
Muuv can evolve into a comprehensive relocation ecosystem by expanding beyond core comparison tools.
Future feature opportunities
AI-powered assistant for real-time support
Neighborhood insights and local guides
Budget planning tools
Family-focused local activity recommendations
What’s Next
Conduct iterative usability testing on new features
Refine task flows to maintain clarity and simplicity
Validate feature adoption and engagement through user feedback
Key Takeaway
Designing Muuv reinforced the importance of building for clarity, confidence, and emotional reassurance — especially during major life transitions.